Building Rapport: Using SMS to Establish Connection in Cold Calling with ProspectBoss CRM

When using SMS to establish rapport in cold calling with ProspectBoss CRM, it's important to keep the following principles in mind:
  1. Personalization: Tailor your message to the prospect's specific situation or needs. Use their name and reference any previous interactions or information you have about them.

  2. Brief and Clear Messaging: Keep your message concise and to the point. You have limited space to make an impact, so make every word count.

  3. Value Proposition: Clearly communicate the value or benefit the prospect will receive by engaging with you further. This could be a solution to a problem they're facing or a benefit they'll gain from your product or service.

  4. Call to Action (CTA): Include a clear and actionable CTA that encourages the prospect to respond or take the next step. This could be scheduling a call, requesting more information, or visiting a specific webpage.

  5. Professionalism and Politeness: Maintain a professional tone and always be polite and respectful in your messaging. Avoid using overly informal language or slang that could be off-putting.

  6. Timing: Consider the timing of your message. Sending it during business hours when the prospect is likely to be available and attentive can increase the chances of a response.

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