Sending email marketing campaigns is a great way to get new customers. However, many email marketing companies will label email sends as spam if they go to the spam box. In order to avoid email marketing automation software from sending email campaigns into a user's spam box, there are some best practices that can be followed. You should always be aware of these best practice when sending bulk emailing and ensure your email delivery rate stays high!
1) Unsubscribe Rule: First and foremost, it is important that users have an easy unsubscribe button in your email campaign so they can opt out if they want too. Second, you need to provide a link for them to add themselves on your list if they change their mind on receiving emails from you in the future. If you do not have an unsubscribe button or a way for users to add themselves back on your email list, your email will likely be marked as spam.
2) Explicit Opt-In: Make sure that people are explicitly opting-in to receive email from you and not just signing up through a general sign-up form on your website. The best way to do this is to require email opt-ins before someone can make a purchase on your website. This will ensure that only interested individuals are receiving email campaigns from you and not potential customers who may have forgotten they signed up or are not interested in what you have to offer.
3) Quality Content: Always send quality content to your email subscribers. This means that email senders should never spam their subscribers with irrelevant or unimportant information. If email subscribers are not interested in the content you are sending, they will be more likely to mark your email as spam. Make sure your email campaigns are full of interesting and engaging content that is relevant to your target audience!
4) Avoid Greedy Practices: Lastly, avoid greedy practices such as buying email lists or harvesting email addresses from the internet. These practices can often lead to high bounce rates and email deliverability issues. In addition, these types of emails are often marked as spam by email providers since they are considered unsolicited messages. Stick to email marketing best practices and only collect email addresses from interested individuals who have explicitly signed up to receive email from you!
So, how to avoid email going to spam? By doing email marketing best practices and setting your email sending systems up for success, you can prevent email from going to spam. Follow these email marketing best practices as closely as possible and always work with email service providers who have a proven track record of email deliverability!
In conclusion, email marketing is a great way to get new customers. However, many email marketers label emails as spam if they go the spam box. In order to avoid email senders from delivering into a user's spam box, there are some best practices that can be followed. If you follow these email marketing best practices as closely as possible and never buy lists or harvest email addresses from other sources, your emails will stay out of the spam box!