Expired Listing Introduction Script - "The Disarming"

ProspectBoss Team
Oct 26, 2023 12:15:39 PM
Why This Script Works

Asking for help right at the start instantly puts the homeowner in the driver’s seat of the conversation. While that might seem counterproductive, it’s actually a clever way to quickly build rapport with a stranger. In psychology, this is known as the Ben Franklin Effect. Asking a stranger for a favor, no matter how small, generally tends to make them like you more.
Agent: Hi, I’m not sure if you can help me, I’m actually calling about {property address}.
 
Homeowner: How can I help you?
 
Agent: I was calling to see if the property was still listed by {former listing agent’s name}?
 
Homeowner: No, we took it off the market.
 
Agent: Oh, I see. Well, I’m a local real estate agent and I was wondering: When will you be interviewing agents again for the job of actually getting your house sold?
 
Homeowner: It’s been hard for us with so many people coming to see it, so we’re probably going to keep it off the market for another few months.
 
Agent: I completely understand that. Let me just ask you, if the property had sold, where would you have moved next?
 
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