Expired Listing Script - You’re the 50th Agent Who Called Today!!

This is a common complaint from your expired leads because—and you know as well as I do—as soon as that expired hit your inbox, it also pinged every other agent in town. But don’t let the homeowner’s anger and frustration deter you.

The secret is to empathize with them to break down those barriers before you get into the rest of your script. And remember, they’re probably exaggerating how many agents have contacted them, so take what they say with a tiny grain of salt.

Homeowner: You’re the 50th agent who’s called me today!

Agent: Oh, wow! I can understand how frustrating and overwhelming that must be for you. But I would love the chance to show you how I’m different. I have a {number}-step marketing plan I will tailor to your property. It only takes me around 15 minutes to go over in detail, and of course, some of it will depend on your house and what you want as my client. Are you free {day of the week} at {time} or would you prefer {alternate day} at {alternate time} for a walk-through?

Leave a Comment