Cold Call Script:
Introduction: "Hello [Prospect's Name], this is [Your Name] from [Your Insurance Company]. I hope you're doing well today. I'm reaching out to discuss something important—life insurance. I understand this might be unexpected, but ensuring your family's financial security is crucial. May I take a few minutes to discuss how life insurance can provide peace of mind for you and your loved ones?"
Initial Meeting Script:
Introduction: "Thank you for taking the time to meet with me, [Prospect's Name]. My goal today is to help you better understand the importance of life insurance and how it can fit into your overall financial plan. I'll start by asking a few questions to better understand your needs and then provide information tailored to your situation."
Needs Assessment Questions:
- Can you tell me a bit about your current financial situation?
- Do you have any existing life insurance coverage? If yes, could you share the details?
- How would you describe your long-term financial goals for your family?
Overcoming Objections Script:
Common Objection: "I can't afford life insurance right now." "I completely understand that affordability is a concern. However, it's important to recognize that life insurance comes in various types and coverage amounts. Together, we can explore options that align with your budget. Think of it as an investment in your family's future. Let's discuss the options available to make it more manageable for you."
Common Objection: "I'm healthy; I don't need life insurance." "I'm glad to hear that you're in good health. However, life is unpredictable, and the purpose of life insurance isn't just for the present but for planning ahead. It's about protecting your loved ones in case the unexpected happens. Can we discuss how life insurance can play a role in your broader financial strategy?"
Follow-Up Script:
Follow-Up Call: "Hello [Prospect's Name], this is [Your Name] from [Your Insurance Company]. I hope you've had some time to consider our previous discussion about life insurance. I'm here to answer any additional questions you may have and to assist you in moving forward with a plan that suits your needs. When would be a convenient time for you to continue our conversation?"
Closing Script:
Closing the Sale: "Based on our discussions and your needs, I recommend [specific policy]. This policy aligns with your financial goals and provides the coverage necessary to secure your family's future. How does that sound to you? Do you have any final questions or concerns before we proceed with the application process?"
Remember, adapt these scripts to your personal style and the unique circumstances of each client. Building trust and establishing a genuine connection with your clients is key to successful life insurance sales.
