Expired Listing Introduction Script - From Expired to Inspired

Why This Script Works

First of all, this script gets right to the point. Most people, myself included, can instantly tell when they’re being sold over the phone. That means waffling around with phony small talk will probably ruin your chances fast. You’re a salesperson. Own it!
Agent: Hi, this is {your name}, and I wanted to know if your home is still for sale.
 
Scenario #1
 
Homeowner: Yes, it’s still for sale.
 
Agent: The reason I ask is that your home showed up on the MLS as an expired listing. This means it’s no longer listed for sale. I’m a real estate agent in the area who specializes in working with sellers whose homes didn’t sell the first time around. I would welcome the opportunity to meet with you to show you my unique approach to getting houses sold! Are you available for 20 minutes today at {time of day} or is {time of day} tomorrow a better time?
 
Scenario #2
 
Homeowner: No, it’s not for sale.
 
Agent: Oh, did you sell your house?
 
Homeowner: Yes, I already sold my house.
 
Agent: Congratulations! Did you find a new home to move into?
 
 Scenario #3
 
Homeowner: We decided not to sell after all.
 
Agent: I see. Well, if you were to have sold, where would you be moving?
 
Wait for response.
 
That sounds nice! Just one more question: If we brought you an offer today for a price acceptable to you, would you consider it?
 
Homeowner: Yes.
 
Agent: That’s great news! So it sounds like you still have a desire to sell?
 
Wait for response.
 
I would welcome the opportunity to meet with you to show you my unique approach to getting houses sold! Are you available for 20 minutes today at {time of day} or is {time of day} tomorrow a better time?
 

Leave a Comment