FSBO Script - "We're trying to save some money"

Most FSBO sellers are using the do-it-yourself approach for one reason: saving money. Check out what David Hill does to help negate this concern. We’ve inserted some hypothetical responses here so you can see how Hill responds.
Hello, this is (Name) calling from the (brokerage), I noticed you have a house for sale in my coverage area. Is it still available?
 
"Yes"
 
Great, are you cooperating with real estate agents?
 
"No"
 
Okay, I know the area well, and I'm wondering how much you're asking for the house?
 
"264,900"
 
If I had a buyer who would be a fit, would that be helpful for you?
 
"Yes"
 
Great, What I'd like to do is schedule a time to come by and look at the house to see if it would work for any of our clients. I'd also like to share some of the things we do to help FSBOs like yourself. Do you have time this afternoon, or would tomorrow work better for you?
 
"You know, I really don't want to work with an agent. If you have someone who's serious, you can send them by, but I'm not looking to sit down for a sales pitch with an agent."
 
Sure, I can appreciate that. Let me ask you this: why did you decide to sell your house without hiring a professional agent?
 
"Well, I wanted to save money, you know. A five or six percent commission would be a lot"
 
Yeah, I can understand that completely. Interestingly enough, 90% of the FSBOs I speak with tell me the exact same thing. If I could show you a way that I could net you the same or possibly even more money by using our services, would that be something you'd be open to?
 
"Well, basically what we're trying to do is break even. We bought the house two years ago, and the value hasn't really gone up."
 
So, what is the main reason for your sale?
 
"I've been transferred. we're moving to Arkansas."
 
Oh, congratulations. And when will you need to be in Arkansas?
 
"We need to be in Little Rock in 90 days."
 
Gotcha, so the clock's ticking for you. And if the house doesnt sell in 90 days, What's your plan B?
 
"Well, we're going to have to go - the house will just be empty."
 
Oh, yeah, I'd hate to have that happen to you. If I could sell the house, have you break even, and get it done before you get to Arkansas, would that be a win for you?
 
"Yeah."
 
Okay, perfect. Why don't we meet? I'd love to see if I can do that for you. I'll be 100% honest with you/ If I can do it. I'll let you know. If I can't, I'll let you know that as well. How does that sound?
 
"Yeah, that's fine. If you want to give it a shot. you can come on over."
 
Awesome, I appreciate that. I'll see you this afternoon at four. Will that work?
 
"Sure, see you then."
 

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